Ada, Michigan, USA (February 3, 2016) – The Amway today announced sales of $ 9.5 billion dollars for the year ended December 31, 2015 ie a decrease by 12% compared with 2014.
The company Direct Sales increase in sales of 70% in the top 20 markets, but as with many multinational companies, was facing declining sales in China as well as unfavorable exchange rates reduced profit.
«We noted growth in 7 of the top 10 our markets and the developing markets of Latin America and other regions, which continue their upward trend,» said Steve Van Andel, Chairman of Amway. «Many markets achieved record sales in 2015, while others had their best performance for some time. The continuous increasing competitive environment of China and unfavorable exchange rates conceal a totally successful year for Amway, the world. »
The company has achieved remarkable growth in key markets such as the United States, South Korea, Japan, Taiwan and Malaysia, along with other emerging markets like Brazil, Mexico and many others.
The top 10 markets for Amway in 2015 were China, South Korea, the United States, Japan, Thailand, Russia, Taiwan, Malaysia, India and Ukraine.
The food category vitamins, nutritional supplements and weight management products were once again to the top of sales for Amway, accounting for 46% of sales. Here the beauty and personal care products by 25%. Durable goods, including the eSpring Water Treatment System ™ and the Atmosphere ™ Air treatment system, constituted 16% of sales, while household care products accounted for 7%. Other offerings contributed 6% to total sales. Major releases for Amway in 2015 included the Nutrilite Phyto2Go ™, the Truvivity ™ by Nutrilite ™, the Artistry Supreme LX ™ and Artistry Hydra-V ™.
The Amway continued its investment process in 2015, focusing on production, research and development, and on digital platforms and education for Webmasters Amway Corporation. Last year alone, the company opened five production plants and a large research and development center, – culminated in the expansion of investment in production, research and development of $ 335 million. In addition, the company introduced new digital tools to help Amway Business Owners to run their businesses, to show the products, but also to acquire new skills and knowledge. Over three million webinars were held in 2015.
Worldwide, the independent dynamics of Amway sales has created a very strong customer base. According to recent research *, Amway ™ products available in 71 million households, located in 10 of the leading markets – and these households are not part of the sales potential of Amway.
«Worldwide, more and more people are looking for an opportunity to do their own – either to earn a little extra income, or, with a greater commitment to achieve a higher income. We placed correctly so that to meet this demand a low cost business opportunity and risk by selling high-quality and world-class products, «said Doug DeVos, President of Amway and the International Federation of Clubs Direct Sales. «The change in the definition of entrepreneurship placed in a better position our business – Amway Business Owners – well meet the needs of the global customer.»
The Annual Report of Amway Entrepreneurship, released in November 2015, to disregard the perceptions on the business operation and entrepreneurship. Approximately 50,000 people in 44 countries surveyed, 75% are positive towards entrepreneurship. Individuals under the age of 35 were more positive with 81% responding positively.
The Amway is a direct sales company with global sales of 9.5 billion US dollars and is headquartered in Ada, Michigan in the United States. Top of Amway are NUTRILITE ™ brand names that include vitamins, minerals and nutritional supplements, the ARTISTRY ™ with skincare products and cosmetics, and eSpring ™ Water Treatment System, distributed exclusively through Amway Business Owners. Worldwide sales of the company in 2014 became the Amway as the No.1 company Direct Selling in the world, according to the Direct Selling News 2015 Global 100. Annual sales of the company include revenue from direct sales and other business pursuits. In company news, visit the site: globalnews.amway.com.
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* Based on available population data for these markets and the investigations carried out in China, India, Japan, Korea, Malaysia, Russia, Taiwan, Thailand, the United States and Vietnam between May 2013 – June 2014 by an independent research firm.